Why PIM is So Important in Ecommerce?
All your products have important data related to them. Start with the basics, like product titles (long and short) and description. Then you have characteristics (e.g. size, weight, color, etc.). Add some media (images, videos) and supporting documentation (e.g. product manual in whatever language, labels, certificates etc.), language versions etc. Sometimes you can also need some customs-specific information, like for example tariff codes (CN codes, HS codes, etc.).
When you store all this data in one place, you have a single point of truth for your products. This way you don’t waste time in finding what you need or updating information across your sales channels. Moreover, you provide all your team members with a convenient place to work on products’ data and find whatever information they might need to do better their job.
With the PIM module of Mercoria you put all what matters in one place – and you can take care of the rest of your operations. You can update stock availability to linked sales channels, make changes on certain products just once and have them automatically synced whenever you need.
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